What Is It?
By popular demand, Full Disclosure: Cracking the Google Online Marketing Challenge is now being made available to the public! This ebook reveals everything we did to dominate the world's largest academic competition.
Both newbies and experts of Google AdWords can gain amazing insight into the Google Online Marketing Challenge because this ebook covers not only pay-per-click marketing but also critical concepts such as efficiently distributing team work and writing the campaign strategies.
The most effective way to gain an edge in the Google Online Marketing Challenge is to learn from the firsthand experiences of successful teams.
Dozens of professors around the world are already rushing to pre-order copies of Full Disclosure: Cracking the Google Online Marketing Challenge for all of their competing students, calling it the de facto textbook for their courses.
Who Are We?
In the Google Online Marketing Challenge 2008, Daehee Park and Caroline Furey from Penn State University swept the competition in North and South America to win first place in the region. Meanwhile, Victor Tsen led his team from University of Western Australia to global victory.
The contributors to this ebook met at the Googleplex in Mountain View, CA when they gathered for the international awards ceremony.
Why Are We Sharing Our Strategies?
How is it fair at all that a team with an internet marketing veteran is able to compete on the same grounds as complete newcomers to the industry?
By publishing this exclusive ebook, we are taking a steam roller and smoothing out the competition for those of you who desire an advantage. This ebook is your handicap that can increase your chances of winning.
What Is Included?
Full Disclosure: Cracking the Google Online Marketing Challenge comprehensively covers the entire scope of the Google Online Marketing Challenge. Topics include the following:
- How to master Google AdWords quickly before the campaign launch date.
- How to form a team and distribute team work.
- How to pick a client that will be vital to your success.
- Writing the pre-campaign and post-campaign strategy reports.
- Google AdWords tactics that will boost you to the top of your game.
- Keyword research and generation tools that will make creating a campaign a breeze.
- How to structure your campaign to score maximum points.
- Campaign management tips and tricks.
- ... and more!
What Are Others Saying?
“This book is a must have for both students and professors who are serious about the Google Online Market Challenge! Written by students for students, it is packed with winning strategies, proven tactics, and needed details of keyword advertising that are tailored specifically for the Challenge. Full Disclosure will help professors teach better, teams perform better, and students learn better! I read the whole book in one sitting. An essential reference.”
Dr. Jim Jansen, Professor at The Pennsylvania State University
“Daehee is one of the sharpest minds in PPC-- so it's no surprise his team won GOMCHA last year. If you want to do the same, read his book, which gets into practical details of how to plan, organize, and optimize a client's campaign. If I could have only one book for GOMCHA, this would be the one.”
Dennis Yu, CEO of BlitzLocal
The Best Textbook For Your Gomcha Course
Whether you are a professor or a student, this ebook is the essential companion guide for the Google Online Marketing Challenge. Never before has all the topics for the Challenge been covered in a single source.
Download A Preview Chapter Now!
See a preview of what to expect before you buy. Here is a full chapter from our ebook. Click here to Download...
How Much Does It Cost?
Grab your copy of Full Disclosure: Cracking the Google Online Marketing Challenge for only $25.
One last question:
Our No-Hassle Money Back Guarantee
If you are not satisfied with the contents of this ebook, let us know within 30 days for a full and courteous refund.
We hope that you can be just as successful as we were in the Google Online Marketing Challenge 2009. Put in your best effort, make it a true learning experience and have fun!
Sincerely,
Daehee Park
Team Captain, Regional Winner of the Americas
Google Online Marketing Challenge 2008
daehee@gmail.com